Monday, June 3, 2024

The eight North Florida Counties impacted by the 2010 Deepwater Horizon oil spill will soon benefit from a multi-million-dollar tourism grant from the Triumph Gulf Coast Board

The eight North Florida Counties impacted by the 2010 Deepwater Horizon oil spill will soon benefit from a multi-million-dollar tourism grant from the Triumph Gulf Coast Board.

Triumph Gulf Coast is a nonprofit corporation created by the Florida Legislature to administer fines levied after the oil spill to help with the economic recovery of the region.

The 10.5-million-dollar grant will go to VISIT Florida, and along with county-level matching contributions, will unite the region’s destination marketing organizations under a unified effort to extend their marketing efforts year-round and increase tourism’s economic impact.

Triumph funds will be used for a three-year initiative to enhance the marketing efforts and promote tourism from Escambia to Wakulla Counties.

The expanded promotional effort, intends to reach new audiences, raising awareness of the year-round adventures our area offers.

This effort ultimately aims to promote visitation outside of the peak summer season and extend seasonal employment.

This project builds upon the recent success of Northwest Florida Beaches’ “Adventure within Reach” campaign that drove demand among families looking for new outdoor adventures for the first time, including charter fishing, diving, snorkeling, paddling, and hiking.




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