Carrabelle Chamber Marketing and Media Report
for First Quarter of 2012
Prepared by:
Sheila Hauser – Marketing Consultant
Visit Florida Welcome Center Managers on FAM Tour in Carrabelle
and headed out to Dog Island with Captain Chester Reese
Carrabelle Chamber Website Report:
Average visitors per day to www.carrabelleorg is 300 visitors
Average visitors per week:
2,200 to 2,600 visitors per week
Monthly Visitors Total for 2012
January: 6,820
February: 7,832
March: 10,144
April:
Top referring sites to www.carrabelle.org website:
1. www.wctv.com
Top 20 States visiting www.carrbelle.org:
1. Florida
2. Georgia
3. Alabama
4. Tennessee
5. Illionois
6. Texas
7. Ohio
8. Indiana
9. California
10. North Carolina
11. New York
12. Washington
13. Kentucky
14. Michigan
15. Missouri
16. Pennsylvania
17. South Carolina
18. Virginia
19. Wisconsin
20. Lousiana
Website Inquiries for 2012 Leads
Places to Stay 55 53 56 51
Real Estate 20 13 13 10
Community Infor 46 50 42 31
Fishing Leads 27 33 32 17
Executive Directors Report:
January 68
February 90
March 51
April
Projects:
Carrabelle Artists Association:
Organized and printed 10,000 rack cards
Carrabelle 3 History Museums:
Organized and printed 20,000 rack cards for the three museums to use in their marketing and promotions.
Travelwriters and Visit Forida Welcome Center
Managers FAM Trip to Carrabelle
The past two weeks we have had over 20 media visit Carrabelle and the surrounding area. This report will have the details of their visit. Our main focus has been on this media and marketing of Carrabelle with this excellent opportunity to promote our community and businesses. Our goal was to provide extensive information, coverage and exposure Carrabelle. We have included photos of the journalists and Visit Florida Welcome Center Managers.
Visit Florida Welcome Center Managers FAM Trip
Visit Florida Welcome Center Managers taking a tour of St. James Bay on the golf carts.
Visit Florida Welcome Centers receive over 2.1 million visitors every year.
Locations:
· I-10 West of Pensacola
· US 231 near Campbellton
· I-75 near Jennings (near Lake City)
· I-75 at Yulee (near Jacksonville)
· State Capitol Building in Tallahassee
The Visit Florida Welcome Center Managers and staff visited Franklin County on a Fam Tour to see what there is to see and do here. They stayed in Carrabelle for one night and toured the area the next day.
New Media and Travelwriters:
· Sue and Kevin McCarthy from Missouri visited Carrabelle from April 17 to 21. They toured the area and did extensive activities. They cover radio, TV, print and internet.
· Radio Interviews with area businesses:
Fisherman’s Wife
Carrabelle Junction
Sandy Beach Properties
St. James Golf Course
Mayor Messer
Several more locals were interviewed
These will be available for everyone to listen to via mp3 files.
· Nancy Spraker out of Atlanta and writes for several magazines such as Sailing and Boating, Attitudes and Latitudes, etc, She visited Carrabelle with Sue and Kevin Mccarthy and went out in the boat with Chester and hiking with Lesley in Tate’s Hell. She loves Carrabelle, sailing, the nature, local seafood, wildlife and the area accommodations.
· Hope S. Philbrook with Atlanta Newcomer Magazine visited Carrbelle from April 28 to May 1. She is doing a feature article on Carrabelle and the surrounding area. The article will be in the August-September issue of the Atlanta Newcomer magazine. The article will also be available online atwww.newcomermagazine.com. The Chamber has been advertising in this magazine for two issues this year. The magazine has a wide coverage and circulation in the Atlanta market, including distribution in the Chamber of Commerce, real estate offices, hotels, businesses, etc.
· Scott Holstein - Photographer visited Carrabelle from April 28 to May 1st. Scott is taking photos for the Carrabelle Chamber on the surrounding area and things to do. Scott is the main photographer for Tallahassee Magazine and the Emerald Coast Magazine. He has done many magazine front cover photos.
· Mary Ann DeSantis will be visiting Carrabelle from May 30 to June 3. She will be doing an article in the Ocala Lifestyle Magazine on the area.
Photos of Travelwriters and Visit Florida Staff Around Carrabelle
Travelwriters Kevin and Sue McCarthy and Nancy Spraker with City Commissioners
Cal Allen and Charlotte Schneider
Travelwriter Hope Philbrick and Photographer Scott Holstein and Capt Chester Reese and Shari
Visit Florida Welcome Center Mangers at the Newly Painted World’s
Smallest Police Station
Visit Florida Welcome Center Managers at Carrabelle History Museum
with Tamara Allen
http://www.oysterradio.com e-mail manager@oysterradio.com with comments
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