Florida sets tourism records in 2013

2013 may have been a record year for tourism in Florida. 

According to preliminary estimates released Friday by VISIT FLORIDA, 94.7 million visitors came to Florida in 2013, an increase of 3.5 percent over 2012. 

This represents a record year for visitation to Florida, exceeding the previous high of 91.5 million in 2012. 

The number of direct travel-related jobs in 2013 was also a record high, with nearly 1.1 million Floridians employed in the tourism industry - up 2.9 percent from 2012.

  

VISIT FLORIDA estimates that 11.5 million overseas visitors and 3.7 million Canadians came to Florida in 2013, both of which are record highs. 

Estimates reflect a 2.5 percent increase in domestic visitors to Florida in 2013 and show that Floridians took a record total of 20.1 million in-state pleasure trips. 

For fourth quarter 2013, preliminary estimates show a record 21.9 million people visited the Sunshine State.

This represents the largest fourth quarter visitation number Florida has ever seen and reflects an increase of 2.2 percent over the same period in 2012.  

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