Part of a Visit Florida/Google Street View Trekker Project to Capture 360-Degree Photos Across 825 Miles of Florida Beaches
Franklin County’s beaches will be featured this summer as part of a four–month Visit Florida/Google Maps project to capture 825 miles of Florida’s beach shoreline using Google’s Street View Trekker technology. These 360-degree images will be integrated into Google Maps, enabling potential visitors from around the globe to digitally explore Franklin County beaches step by step even before they leave home.
The project launched in mid July at the western-most tip of Florida’s Panhandle. The team is tentatively scheduled to arrive in Franklin County within the next two weeks. The completed imagery is scheduled for release in 2014.
The beach trek imagery will be collected by two-person teams (trained by Google Maps experts) who will use the Street View Trekker and walk roughly 50 miles of beaches each week. The Trekker is a wearable backpack with a camera system on top. Its 15 lenses are angled in different directions to capture a complete picture of a location, and the images are then stitched together into 360-degree panoramic views.
The beach trek project is the latest in Visit Florida’s arsenal of high tech marketing projects that has even caught the attention of Governor Rick Scott.
“This technology from Google will allow anyone in the world to see how vast and beautiful Florida’s beaches are, which will create more opportunities for tourism,” Scott said in a recent Visit Florida release. “While this technology will better connect the world to Florida’s beaches, there’s no substitute for the real thing. For anyone who’s interested in Florida’s beaches, this will ultimately be a great tool so they can better plan for their next trip to the Sunshine State.”
“With 825 miles of beaches, Florida is the world’s definitive beach destination,” said Will Seccombe, President and CEO of VISIT FLORIDA. “Partnering with Google Maps to document the beauty and diversity of Florida’s beaches and coastline using this amazing technology will allow people to see parts of the Sunshine State they may never have discovered on their own.”
From Franklin County’s perspective, the project represents another high-tech low-cost marketing option for the smaller coastal counties. “We are continually looking for low-cost high visibility methods for reaching our audience,” said Franklin County Tourist Development Council (FCTDC) Administrator Curt Blair. Blair said TDC marketing staff is on standby to assist the beach trek team when they arrive. “We’re been in contact with the team leaders and we’re ready to help however we can. We appreciate the exposure and the positive message.”
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