Franklin County: "We're Salty!"
“We’re Salty!” If you didn’t already know that about Franklin County, you will soon. Tourism leaders are moving forward to brand the area with a term that’s been used informally for years to describe the county, the people, amenities and laid-back lifestyle. The “We’re Salty” campaign theme was launched recently by the Franklin County Tourist Development Council as part of a special marketing campaign to promote Franklin County’s beaches, fresh seafood, history, maritime culture and resources.
“We’re all old salts here,” says Helen Spohrer, president of FCTV, the marketing agency hired by the Franklin County Tourist Development Council (FCTDC) to coordinate the effort. “We want to create a unique picture that will make visitors want to come here,” she said. We have salt air, salty oysters and we live surrounded by a salt marsh. When you are relaxing on the beach, there’s salt on the rim of your margarita glass. Clearly, we are salty in a very positive way,” she said.
Spohrer said the campaign will reinforce positive attitudes toward the area, focusing on clean, unspoiled beaches. “The slogan promotes a happy vacation attitude when a potential visitor thinks of Franklin County,” she said.
Along with the slogan, the TDC added an additional website name www.saltyflorida.com that connects the message with the area.
Initial marketing efforts will include promotional events, print advertising, TV, radio advertising and social media. The campaign will also include original music, video and a strong emphasis on interactive web-based technologies.
The “We’re Salty” marketing campaign will target North Florida, South Georgia, Atlanta, Mississippi, Alabama, Louisiana, Tennessee, Arkansas, Missouri and Indiana – all places from which Franklin County commands a sizeable share of tourists
Top 10 Beaches
The beaches of St. George Island will no doubt be part of the national “We’re Salty” campaign, especially in the wake of Dr. Stephen Leatherman’s recent ranking of the Julian G. Bruce St. George Island State Park beach as one of the Top 10 Beaches in the World.
Ranked high because of its “squeaky clean” white sand and clear water, Dr. Leatherman's ranking is welcome news to county leaders especially since the St. George Island State Park beach was knocked from contention last year because of fears that it was in the “line of fire” of the Deepwater Horizon oil spill. The beaches of Franklin County were never significantly affected and tourism officials are pleased the beach climbed back into the running this year.
1 comment:
Outstanding! Hope to see you soon
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