Florida Department of Agriculture and Consumer Services Kicks Off New Advertising Campaign Promoting “Fresh From Florida” Products

Television Ads Offer Recipes Featuring Grouper, Shrimp, Strawberries, Tomatoes, More

Tallahassee, FL – The Florida Department of Agriculture and Consumer Services today launched a new “Fresh From Florida” marketing campaign with ads across the state that feature fresh Florida seafood and produce.

The campaign is the first time the department will air statewide television commercials to promote the state’s fresh and healthy agriculture and aquaculture products and the “Fresh From Florida” brand.

“Some of the best foods are grown and harvested right here in Florida,” said Commissioner of Agriculture Adam H. Putnam. “Our new ad campaign featuring seafood, fruits and vegetables demonstrates that fresh and local food takes just a few minutes to prepare.”

Research indicates that consumers want quick and easy recipes to make healthy meals for themselves and their families. The recipes featured in the ads were developed by Chef Justin Timineri, Florida’s Culinary Ambassador, with this in mind. The ads, available in 15- and 30-second segments, prove that a fresh, healthy dinner can be on the table even on busy weeknights.

The commercials were made in collaboration with the state’s farmers, growers, fishermen and seafood harvesters. The four ads feature Florida Citrus and Honey Glazed Grouper, with a glaze made of fresh Florida orange juice, honey and soy sauce; Florida Gulf Shrimp and Sweet Pepper Stir Fry tossed with honey and fresh Florida orange juice mixed with tri-color bell peppers; Florida Corn, Tomato and Avocado Salsa with locally grown tomatoes, corn, avocado and a squeeze of lime; andFlorida Berry and Citrus Salad with arugula, strawberries, blueberries, oranges, pecans and a hint of lemon juice.

Beginning today, the ads will air on major network and cable television stations in all of Florida’s 10 media markets: Miami, Tampa, Orlando, Jacksonville, West Palm Beach, Fort Myers, Pensacola, Tallahassee, Gainesville and Panama City.

To find more recipes from Chef Justin Timineri, visit www.FreshFromFlorida.com.

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